on culture – core values and clear purpose

I have just listened to a webinar by Dr Wade Gilbert, hosted by Human Kinetics, in which Dr Gilbert presented a toolkit to help make adherence to the core values central to the culture of the team or organisation – to “normalise the abnormal”, as he put it.

• define & repeatedly articulate the core values
• actively teach the core values
  • often this will mean the coach modelling the desired values
• recruit players who already share the core values (not always possible at every level, admittedly)
• reward appropriate behaviours (and punish backsliding)