on culture – core values and clear purpose

I have just listened to a webinar by Dr Wade Gilbert, hosted by Human Kinetics, in which Dr Gilbert presented a toolkit to help make adherence to the core values central to the culture of the team or organisation – to “normalise the abnormal”, as he put it.

  • define & repeatedly articulate the core values
  • actively teach the core values
    • often this will mean the coach modelling the desired values
  • recruit players who already share the core values (not always possible at every level, admittedly)
  • reward appropriate behaviours (and punish backsliding)

Published by Andrew Beaven

Cricket coach, fascinated by the possibilities offered by the game. More formally - ECB level 2 cricket coach; ECB National Programmes (All Stars & Dynamos Cricket) Activator Tutor; Chance to Shine & Team Up (cricket) deliverer; ECB ACO umpire.

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